The United States Athletic Footwear Market

The United States Athletic Footwear Market College of Bradford - BSc (Hons) Business and Management Studies Foundations of Marketing MAN0105M - Level 1 Intakes 52-55Page 0 of 23Table of ContentsExecutive Summary ....................................................................................................... 11. The US Athletic Footwear Market ............................................................................. 22. Market Segmentation ................................................................................................. 43. Fragment Targeting ..................................................................................................... 84. Market Positioning (4Ps) ......................................................................................... 114.1 Product ........................................................................................................... 114.2 Promotion....................................................................................................... 134. 3 Price ............................................................................................................... 154.4 Place ............................................................................................................... 175. End ............................................................................................................... 186. Reference list............................................................................................................ 19Textbook............................................................................................................... 19Website ................................................................................................................. 197. Bibliography............................................................................................................. 22University of Bradford - BSc (Hons) Business and Management Studies Foundations of Marketing MAN0105M - Level 1 Intakes 52-55Page 1 of 23Executive SummaryThis bit of promoting research is authorized to assess and look at the athleticfootwear advertise why this market is rewarding and conceivably gainful and making a productthat would appear to be fitting and productive in the organization's future as the point of convergence of our nextmarketing campaign.The inquire about causes to notice the way that the United States athletic footwear showcase hasshown sensible development in deals in the previous scarcely any years (NPD Group, Inc., 2013) with thespecific of the youngsters footwear advertise growing twelve percent between 2011 to 2012 (NPDGroup, Inc., 2013). Further examination uncovers that the kids footwear showcase that wehave focused on is the perfect fragment to focus because of the gigantic increment in US net domesticproducts since 1950 (US Government Spending, 2013), guardians can bear the cost of better needs, desireand extravagance for their youngsters. Also, offspring of age Y and Z are very syn chronisedwithin their group of friends by the methods for informal communication and media. The dynamic client ofsuch internet based life, Facebook, has increased a 400 percent expansion in the past decade(Kissmetrics, 2013).Our research assess and presumed that it is important...Buffalo and Fort Erie Public Bridge Authority